ASMIN, Fajar Legianto; WOWOR, Alz Danny. Measurement and Optimization of TikTok Ads Effectiveness Using Bayesian Marketing Mix Modeling and Optimization. IDEALIS : InDonEsiA journaL Information System, [S. l.], v. 9, n. 2, p. 204–213, 2026. DOI: 10.36080/idealis.v9i2.3753. Disponível em: https://jom.fti.budiluhur.ac.id/IDEALIS/article/view/3753. Acesso em: 2 aug. 2026.